Bring the idea
Prepare sketches or reference images, the intended audience, quantity and target date.
Custom toys & private labelsYour idea.
Your idea.
Your character.
Your story.
Turn a mascot, sketch or original concept into a thoughtful toy brief. From the first expression to the finishing tag, define a plush character that feels like your brand.
Start your project brief ↗
From a spark of an idea to a character.
Clear steps. Thoughtful creation.
Make it specific
Discuss size, colors, fabric, filling, embroidery, branding and packaging.
Refine a sample
Use prototype review to assess proportions and details before approving production.
Prepare production
Confirm pricing, applicable testing, delivery terms and lead time for the project.
Custom design & private labelingMake the character
Make the character
part of your identity.
Custom design starts with the toy itself: its shape, proportions, expression, colors and texture. Private labeling focuses on how a product carries your identity, including labels, tags and presentation. Your brief can bring both together.
Plan beyond the first sketch
Explain where the toy will be used, who will receive it and how it will be presented. A retail collection, promotional mascot and gifting project may need different choices in size, finishing and packaging.
Discuss sampling, revision steps, testing requirements, costs and delivery terms before committing to production. A well-defined brief helps everyone work toward the same result.
Start with the essentialsGive your idea
Give your idea
a little shape.
Create a project brief to download and share with the MineTech team. Add what you know now; details can be refined later.
This tool prepares your brief locally. It does not submit an enquiry.
Before you begin.
What should I include in a custom toy brief?
A sketch or reference, desired size, colors, intended age group, quantity, branding needs, delivery destination and target date make a useful starting point.
Can I explore my own branding?
Include labels, hangtags, embroidery and packaging in your brief so the team can confirm the options available for your project.
How are pricing and timelines confirmed?
They depend on the design, materials, quantity, sampling requirements and shipment. Request a project-specific quotation before making commitments.
What about toy safety?
Identify the intended age and sales market early. Applicable testing, labeling and compliance documentation should be confirmed for the final product.
Let's talk toysA question, a collection
A question, a collection
or a new idea?
Contact us to discuss a design, ask about product details or explore a custom project. If you have prepared a brief, attach it to your email along with any sketches or reference images.
Contact MineTech ToysAntwerp, Belgium